CAPITAL HOUSE

Gde smo bili... i šta smo radili u 2006.

Capital House je osnovan 2006. tako da je ova godina veoma važna u poslovanju naše kompanije. Startovali smo veoma dobro!

Okupili smo izuzetno dobar tim menadžera koji, pored direktora, učestvuje u donošenju odluka o strateški važnim pitanjima u poslovanju kompanije. Uspeli smo, takođe, da stvorimo i tim stalnih saradnika (arhitekte, građevinci, advokati, dizajneri...) koji nam pomaže u realizaciji ugovorenih poslova, ali i svojim savetima i idejama doprinose poboljšanju kvaliteta usluga koje pružamo.

Ustanovili smo i usvojili način rada naše kompanije. U tu svrhu, poslužili smo se iskustvima najvećih evropskih real estate kompanija i njihov način poslovanja modifikovali i prilagodili našem tržištu, smatrajući da će naši budući klijenti prepoznati kvalitet i sigurnost u novom načinu poslovanja na tržištu nekretnina u Srbiji, i da će inostrani ulagači, iz istih razloga, odabrati Capital House za svog strateškog partnera na ovim prostorima. Naša strategija se pokazala ispravnom...

... i krenuli u agresivnu marketinšku kampanju... koja je imala za cilj promovisanje Capital House kompanije koja pruža kompletan servis u oblasti nekretnina.

Pored standarnih načina oglašavanja u medijima... mi smo odlucili da se javnosti predstavimo u punom svetlu i "lično", tako što smo, za samo šest meseci uspeli da se predstavimo na čak tri sajma, Sajam građevine i investicija u Budvi, Prvi beogradski sajam nekretnina / BelRe i Domexpo najveći međunarodni sajam nekretnina u Moskvi.

Svaki od sajmova je, na svoj način, bio koristan, samim tim što su se odvijali u različitim sredinama, što je dovelo do velikog broja kontakata na osnovu kojih smo uspeli da započnemo i realizujemo više projekata.

Sajam građevine i investicija u Budvi, oktobar, gde smo uzeli učešće kao samostalni izlagači, pomogao nam je da steknemo realnu sliku i pravi uvid u stanje u kojem se nalazi tržište nekretnina u Crnoj Gori, koja su očekivanja i potrebe kako kupaca tako i prodavaca.

Uvideli smo nepravilnosti u načinu poslovanja lokalnih agencija, posebno na primorju, i sreli se sa mnogo ljudi nezadovoljnih servisom koji ove agencije pružaju. Svojim načinom poslovanja uspeli smo da steknemo poverenje naših klijenata iz tog regiona, kao i stranaca koji rade i borave u Crnoj Gori, pa je shodno tome, jedan od primarnih ciljeva Capital House da u toku sledeće godine otvori svoje predstavništvo u Budvi i da na taj način nastavi uspešno započetu saradnju.

Domexpo, najveći međunarodni sajam nekretnina u Moskvi, održan 12.-15. oktobra, gde je učešće uzelo preko 300 real estate kompanija iz 35 zemalja sveta, bio je jedno dragoceno iskustvo i veoma uspešan poslovni potez. Capital House je bio gost (suizlagač) na štandu jedne od najvećih ruskih agencija za nekretnine Obereg, koji su istovremeno i naši strateški parteri na ruskom tržištu. Imali smo priliku da se upoznamo i razmenimo iskustva sa puno kompanija iz celog sveta i da, istovremeno, približimo Srbiju stranim investitorima kao zemlju u koju treba investirati. Interesovanje je bili veliko, a nekoliko tamo ugovorenih projekata je u fazi realizacije.

U Beogradu je, ove godine, od 02-04. novembra, u EXPO XXI centru na Novom Beogradu, održan prvi BELRE Belgrade Real Expo, Sajam nekretnina i investicija. Pod sloganom Join the future / Pridruži se budućnosti, BelRE je nastao kao podrška rastućem tržištu nekretnina u Srbiji i regionu, sa ciljem da pruži što sveobuhvatniju informaciju svima zainteresovanim za ulaganja.

Na BELRE-u, Capital House je uzeo učešće kao samostalni izlagač. Mi iz kompanije smo posebno ponosni i zadovoljni svojim nastupom na ovom sajmu. S obzirom da je manifestacija održana u Beogradu, potrudili smo se da odaberemo dobro mesto u hali, da sami napravimo svoj štand, da imamo puno kvalitetnog reklamnog materijala (podelili smo više od 3000 komada), pored toga , želeli smo se da posetiocima odgovorimo na sva pitanja i pružimo prave informacije... rezultati nisu izostali! Za manje od tri sajamska dana naš tim je obavio preko 80 poslovnih razgovora.

Planovi za 2007.

U narednoj godini želimo da održimo isti tempo rada.

Istovremeno planiramo proširenje kapaciteta naše kompanije, što zanači otvaranje novih predstavništava kako u samom Beogradu, tako i u Crnoj Gori, što će, nadamo se, naše poslovanje učiniti efikasnijim .

Planiramo, takođe, i početak izgradnje novog poslovno -stambenog objekta, koji će biti naš prvi potpuno samostalni projekat, gde će se Capital House pojaviti u ulozi investitora.

Ovaj projekat smo nazvali "UVEDIMO UMETNOST U ARHITEKTURU”, i osmislili ga tako da će cela zgrada biti jedna velika umetnička galerija.

Nacrt objekta je uradio akademski vajar Lenon Rvovic, savetnik za uređenje prostora u našoj kompaniji, a projekat radi arhitekta Ratko Perović, stalni član našeg stručnog tima.

Buduća zgrada je zamišljena kao spoj slikarstva, vajarstva, grafičkog i scenskog dizajna sa arhitekturom. Naime, arhitekta će izprojektovati ‘kostur’ zgrade, a uređenje unutrašnjeg prostora preuzimaju primenjeni umetnici sa različitih smerova, tako što će svaki umetnik dizajnirati po jedan stan.

Cilj ovog projekta je da pokažemo kako je moguće putem nesvakidašnjeg dizajna unaprediti kvalitet i udobnost stanovanja, a da pri tome cena koštanja gradnje takvog objekta neće biti skuplja od cene koštanja gradnje objekta sličnog kvaliteta, ali građenog po uobičajenim standardima.

U 2007. godini, ćemo započeti jedan zajednički projekat sa našim partnerima sa Kipra, a tiče se izgradnje manjeg hotela u centru Beograda.

Što se tiče marketinga, u novu godinu ulazimo sa željom da kao izlagači propratimo sve domaće sajmove građevine i investicija, a već smo ugovorili učešće na inostranim međunarodnim sajmovima u Kanu u martu, u Londonu u maju i Domexpo u Moskvi u oktobru 2007.

Svi naši klijenti i poslovni partneri će tokom cele naredne godine, kao i do sada, imati uvid u našu ponudu nekretnina za prodaju i izdavanje preko svih oglasnih listova u zemlji, a nadamo se uskoro i preko elektronskih medija.

Obećavamo da ćemo Vam u 2007. pokloniti najmanje 6 brojeva CAPITAL HOUSE časopisa u kome ćemo Vas redovno obaveštavati o događajima vezanim za poslovanje naše kompanije, kao i o svim novinama na tržištu nekretnina, novim zakonima, kreditnim uslovima za stambene kredite, uređenju životnog prostora i mnogim drugim zanimljivostima.

Naša najveća želja je da u novoj godini kvalitetom svojih usluga opravdamo Vaše poverenje.

S poštovanjem,
Capital House team

Where were we... and what did we do in 2006.

Capital house was founded in 2006 and thus this year was a very significant one for our company. We made a very good start!

We have gathered an extremely good team of managers, who, together with the director, take part in making decisions regarding strategically important issues for the business of the company. We have also succeeded in forming a permanent team of workers (architects, civil engineers, lawyers, designers...). The team helps realize the contracted jobs, but also, through their advice and ideas, the team contributes to the improvement of the quality of the services that we provide.

We have established and adopted the manner of work of our company. For that purpose, we have applied the experience of the greatest European real estate companies and we have modified and adapted their ways of doing business to suit our market, feeling that our clients will recognize the quality and the security of the new way of handling business on the real estate market in Serbia. We also felt that foreign investors will, for the same reason, choose Capital House as their strategic partner in the region. Our strategy has proven to be correct...

....and we have started an aggressive marketing campaign... whose aim is to promote the Capital House company which offers a compete service in the field of real estate.

Besides the standard manners of advertising in the media... we have decided to present ourselves to the public in full light and „personally“, by succeeding to present ourselves at three fares in six months – Civil construction and investment fare in Budva, the First Real Estate Fare in Belgrade/ BelRe and Domexpo , the greatest international real estate fare in Moscow.

Each of these fares was in its own way useful. They took place in different milieus and this made it possible to make numerous contacts on the basis of which we have succeeded to initiate and realize a number of projects.

Civil construction and investment fare in Budva, October. We took part as independent exhibitioners and this gave us an insight into the real picture and the state of the real estate market in Montenegro – what are the expectations and the needs of both the buyers and the sellers.

We have become aware of the irregularities in the business dealing of the local agencies, especially at the coast, as we have met many people who are dissatisfied with the services that are provided by these agencies. Through our ways of doing business, we have managed to obtain the trust of our clients from the region, including foreigners who work and reside in Montenegro. In accordance with that, one of the primary aims of Capital House is to open an office in Budva during the course of the following year and to thus continue the successfully initiated cooperation.

Domexpo, the greatest international real estate fare in Moscow took place from 12. -15. October. More than 300 real estate companies from 35 countries took part and it was a valuable experience and a very successful business move.

Capital House was a guest (co-exhibitor) at the stand of one of the largest Russian real estate agencies Obereg which is at the same time our strategic partner on the Russian market. We had an opportunity to meet and exchange experiences with many companies from the whole world. At the same time, we presented Serbia to foreign investors as a country which is to be invested in. The interest was great and several projects, which had been contracted there, are being realized at the moment.

Belgrade Real Expo, Real estate and investment fare was the first fare of the kind held in Belgrade this year from 02 – 04 November in EXPO XXI in New Belgrade. Under the slogan Join the Future, BelRE came into being as a support to the growing real estate market in Serbia and the region, with the aim of providing all encompassing information to all those interested in investments.

Capital House participated in the BELRE as an independent exhibitor. We, as a company, are especially proud and pleased with our performance at this fare. Considering that the manifestation took place in Belgrade, we made an effort to choose a good position in the exhibition hall, to prepare our stand ourselves and to have a lot of advertising material of good quality (we have distributed over of 3000). Apart from that, we made sure we answered all the questions posed by the visitors and provided correct information…. and sure enough, the results were there! Within less than 3 days at the fare, our team had had over 80 business meetings.

The plans for the year 2007.

In the following year, we wish to maintain the same tempo of work.

At the same time, we are planning to develop the capacities of our company, meaning that we are planning to open new offices both in Belgrade and in Montenegro, thus making our business more efficient.

We are also planning to start on the building of a new office-living facility. This will be our first completely independent project in which Capital House will appear in the role of the investor. We have named the project “INTRODUCTION OF ART INTO ARCHITECTURE” and the idea is that the whole building will be a big art gallery.

The academic sculptor Lenon Rvovic, who is the advisor for internal decoration in our company, made the plan of the facility. The architect Ratko Perovic, a full member of our expert team, will work on the project. The future facility has been envisioned as a union of painting, sculpturing, graphic and scenery design and architecture. The architect will draw up the plans for the “framework” of the building and the internal decorating will be overtaken by the applied artists from various art departments – every artist will design one flat.

The aim of the project is to show that it is possible to improve, through unusual design, the quality and the comfort of living and yet keeping the cost of the building of such a facility below the cost of the building of a facility of similar quality but building it by the usual standards.

In 2007, we’ll began a joint project with our partners from Cyprus – the building of a smaller hotel in the center of Belgrade.

As far as marketing is concerned, we enter into the New Year with the wish to take part, as exhibitors, in all the domestic civil construction and investment fares. We have already contracted participation in the international fares in Kan in March, in London in May and Domexpo in Moscow in October 2007.

All our clients and business partners will, throughout the following year, have, just as they have had up to now, an insight into our real estate offer – selling and renting. They will be advertised in all the advertising journals in the country and we hope to start advertising over the electronic media as well soon.

We promise to present You in 2007 with at least 6 issues of the CAPITAL HOUSE magazine in which we will regularly inform you of the events related to the business of our company, of all the news in the real estate market, of all the new laws, of the conditions for granting loans for the purchase of real estate, of new directions in the field of decorating of living space and many other interesting ideas.

Our greatest wish for the New Year is to, through the quality of our service, justify your trust.

Sincerely,
Capital House team

	capital house 2007.